Search engine marketing is referred as pay per click campaigns or ad
words, in which most internet users know that those web sites are
showing up because they are paying to be there. I want to share some
information I learned managing a Ecommerce web site before I started
this business. Due to my background in sales and IT Technology I was
hired to manage this web site and at the time I did not know a thing
about getting traffic to a web site.

We had a search engine marketing campaign consisting of pay per
clicks and in order for me to keep this job I had to learn how to generate
new traffic to the web site without too much additional costs.

This is what I learned:

    1   Pay per click campaigns can get quite expensive without much of
        a return on the marketing money

    2.  A internet user can click to your web site at least three times before they purchase and it
        doesn't mean they are going to purchase from you

    3. When I would be working on the ad words and their placement in the sponsored links, the
        search engine service would estimate only 5% or less click throughs if the ad word was listed #1

    4. If I could not afford the cost of position 1 through 3 in the sponsored links the next best
        placement was position 7 or 8 and that would set my web site at eye level in the sponsored links
        on the page

    5.  I learned that most people were dropping down past the sponsored links and shopping in the
        natural results, I would estimate at least 90 to 95% of shoppers use only the natural results

My experience is yes you can make money from using search engine marketing at a higher cost, however if your web site is in the top of page one on the search engine results you get unlimited clicks to your web site, your web site does not disappear after you have reached your limit on money for the day or the month.

Search engine optimization is very affordable, well at least our prices are! Once we get you to the top of the search engines we work consistantly to keep you there. We have had clients purchase the 20 search term package years back and now they have over 750 search terms used to access their web site a month.

Please visit the rest of our web site to learn more on we can help you grow your business web site on the internet with our marketing program.

If you are interested in search engine optimization for your business web site please give us a call.