Geo Fencing is used to determine a virtual boundary for your online marketing with Pay Per Click or call struggles. Other digital marketing agencies have you set exact pin locations on a map to establish where you'd like to promote your ads; this involves areas you don't want to waste money on trying to capture new clients. When we use geo Fencing we can deliver the right ad content to the right purchasers when they are inside your detailed geographic location and beyond, presenting opportune content that seizes their attention when they are in the mood to purchase.
The model of GeoConquesting is distinctively different to Geo Fencing. As explained above, you use Geo Fencing to determine virtual boundaries for where your advertising is able to be seen and it triggers an engagement when potential clients are within that determined area. Geo Conquesting, as the name might suggest, is a means of enticing customers away from your competition and toward your company’s product or service instead when they are in a specified geographic area.
When you pursue a competitor's store we can deliver appropriate ads that draw them away from your competition. For example, let's say you operate a car dealership in a small town not far from a large city and there are several dealerships close enough that taking a drive tour dealership is within reason. We can establish GeoFencing on 5 of those dealerships and use GeoConquesting to attain GPS data and their advertising ID of their customers when they are at that particular competitors dealership. At that time we can easily send them display ads of offers for your dealership. We are able to continue advertising with them on their phones, their work computers, home computers or any device that is associated with that phone for as long as you like or when they get a new phone.
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Regarding internet/mobile users, that is a bit different and if you think of our data providers in an audience selection just like you would FaceBook or Google ads.
Example:
So, if you want to cover the geographic area of say, in Atlanta, GA and want to target women with preschool age children who drive Jeeps and make over 80K a year and love birds... yup, we can build that campaign.
Another example would be targeting a convention because the attendees are excellent targets to advertise to, we can grab many of those people and your advertising can follow them back to their homes across the US.
Because we use RTB (Real Time Bidding) our digital marketing campaigns are less expensive than Pay Per Click campaigns.
Geo Fencing and Geo Conquesting are different concepts, but when deployed in tandem we can target exclusive consumers in a precise area, and attempt to enticement them away from the competition when we secure their location at or near your competition.
Target Your Competitor’s Customers Show Them Your Ads, and Track Them To Your Place Of Business! Show Them Ads On Their Smart Phones, Laptops, Desktops, Tablets… Even Work Computers!
Target Your Competitor’s Customers Show Them Your Ads, and Track Them To Your Place Of Business! Show Them Ads On Their Smart Phones, Laptops, Desktops, Tablets… Even Work Computers!
With advanced geo-fencing technology, we pinpoint your competitor’s locations. We can target businesses such as restaurants, local franchises, or even an entire car dealerships!
They don’t even have to remove their phones from their pockets or purses! We can capture them just by having their mobile device with them and then we can get their advertising ID’s from their phones.
The Advertising ID (Ad ID) is a unique ID that can only be obtained by having a native app on their phone. Our proprietary technology allows us to capture this on both iPhone and Android devices. Then we can follow them for the life of that phone.
Our advanced technology allows us to not only show them your ads on their mobile devices, but also on their home and work computers as well. So you can target them when they have more time to check you out!
We target your own location when it makes sense and can count the number of people who walk into your place of business. This allows you to see how effective your ads are and how engaged the audience is that you are targeting.
Never before has technology been able to track online to offline in this way!
We do all of the setup and management for you! There is no special software or complicated setup processes. We take care of everything. Our proprietary technology tracks, shows ads, and counts the number of "conquested” customers from afar.
The minimum set up fee is $1500.00 and it includes, 1 set of display ads which includes 3 different display ads, a landing page and your first month's marketing budget of $300.00. There is a 3 month commitment contract with a $500.00 retainer. If you would like to have additional sets of display ads it is an additional $300.00 and we may recommend a higher ad spend per month to handle the additional ad sets. The minimum ad spend is $500.00 with a 3 month contract.
If you choose to GeoFencing the minimum locations is 5 locations to target and they are under a 3 month contract. There is no limit on locations.
Any successful digital marketing campaign should always include retargeting the people who have already visited your website. (This would be a reason for a second set of ads.) We are able to add restrictions such as only display for women between the ages of 40 to 55 have an income over $100,000.00 and so on. You name it we can probably do it even better than you can imagine.
Please note that most of our Geo marketing campaigns are custom built to your needs and targets. The above pricing gives you a good idea of what a minimum campaign will cost.
We track the everything so you can see what is going on and we will make optimize the campaign on a weekly basis so you receive the most bang for the buck.
Once a month we will review a report with you to analyze tracking of users, which platforms are working the best, what is your click through rate (CTR) on each ad, what the bounce rate is, as well as how your retargeting campaign is going. We will always make adjustments throughout the month to enhance your exposure and save you money.
Fill out the form below if you are interested in using one of these GEO technologies to enhance your presence and income from the internet.
