Keyword Research Is A Great Seo Strategy
As you will see all over the internet and on many forums, keyword research is very important if you want your site to rank well and be successful. Keyword research is the key to identifying the needs of your prospects. SEO Keyword research is the first task in optimizing your web site and pay-per-click campaign. One of the best places to perform keyword research is the search engines themselves.
That should be your first question you ask yourself when creating a strategy for a successful digital marketing campaign. When keyword research is performed we learn what the thinking pattern of people on the internet. There can be substantial difference in the volume of search terms used when someone is in search of services or products. For instance, the difference between florals and flowers is 1,111 searches to 747,778 searches.
The way we do keyword research is in a joint effort. We have our clients send us a list of keywords of their services or products. We then start to work and we gather information nationally for several reasons.
- If you are a company that provides restoration services and there hasn't been any disasters like a tornado or flood in the area but there has been in a different part of the country we can utilize that situation to determine what search terms would be used during a disastrous event.
- If we are working on a national local area campaign it will allow us to determine which major cities to target first
- Which services or products to promote over others
- We bring national search terms down to a local area
After selecting the keywords that will drive qualified leads to your website it is important to build out pages or posts that will focus on the keywords. You cannot use them all on one page it will dilute the keywords too much and the page will never get to the top of the search engine results (SERPs). When building the website pages it is important to build out an interlinking campaign to the other pages on your website.
When creating an off site digital marketing campaign it is important to use these keywords to point back to your website and it's pages.
